Digital Campaign Manager
Updated: 27 Nov 2024
Tasks & Responsibilities:• Leads the design, implementation, and execution of best-in-class digital campaigns, as definedby the Senior Digital Strategy Manager• Collaborates seamlessly with colleagues responsible for Experience / Communities / Intelligence / Capabilities, and external agencies where appropriate• Ensures transparency in planning across all digital campaigns from Corporate, Diagnostics, and Pharma business partners teams• Through strategic consultancy, support GC stakeholders through necessary change processes that enable GC to meet its ambitions; primarily the goal of delivering Fewer, Bigger, Better• Ensure relevant processes, guidelines, and best practices are relevant, up-to-date, and adhered to by GC’s digital campaigning• Where appropriate, support colleagues in affiliate, regional, or other Global functions by embedding best practice guidelines and processes• With the support of colleagues from Intelligence, ensures campaigns have appropriate KPIs, meet benchmarks and best practices, and are on-trend• Provide support to team members during absences or periods of high workload Must Haves:• Fluent in written and spoken English• 5+ years of relevant experience in digital campaign management• Proven track record of engaging with audiences through organic and paid digital activities• Detailed kledge of all major digital platforms including websites, ogle, Meta, , Youtube, and Twitter• Expert in Communications Coaching, Outcomes Focus, and Audience Centricity (based on Communications Skills Framework)• Understanding of benchmarking, KPIs and measurement of digital campaigns• Experience in agency/vendor management with ability to lead and influence agency partners• Ability to present confidently with senior stakeholders• Experience in agency/vendor management with ability to lead and influence agency partners• Ability to lead and influence senior stakeholders Interested? Don't miss this great opportunity and apply today!