Every year, newspapers and companies in Switzerland take a break from serious business and journalism and craft delightful April Fool’s jokes. From rollerblades for flight attendants and cheese-flavoured sweets to police pigs and nudist skiing, here are some of our favourites for 2025:

1. SWISS introduces rollerblading flight attendants

They’ll never be late again! On April 1, SWISS announced that it would be equipping its pilots, flight attendants and other staff with rollerblades to help speed up flights. “With retractable wheels, gliding through airports & meetings has never been easier,” the airline wrote. 

"After passing the slalom challenge and the successful braking test at Gate B44, the SWISS Crew Shoe received the official 'license to roll.'"

2. Snack on cheese-flavoured Ricola and mustard chocolate

A Swiss classic was made even more Swiss this April 1, with Ricola announcing its new Swiss Fondue flavour. Thanks to the new pastilles, you can get the "best of the Alps" and a cheese fix on the go, the company wrote.

This wasn’t the only food-themed April Fool’s prank this year. Step aside Dubai Chocolate, Swiss chocolatier Cailler has taken the internet (and tastebuds) by storm by announcing a new spicy “Mustard Inferno” flavour with Thomy. Zwiefel completed the set of farcical flavours, with the launch of Ovomaltine-flavoured crisps, delicious…

3. Nudist skiing launched in Vaud

In a story that will give anyone goosebumps, a Swiss ski resort has now offered the country’s first naturist ski slope. Villars-Gryon-Diablerets in Canton Vaud has opened a new one-kilometre nudist slope, so that everyone can carve powder with their kit back at the chalet.

Of course, some creature comforts remain for those in the buff. A sheepskin will be placed on every T-bar pole, and an air cylinder will be used to make sure the lift’s first jank isn’t too stiff - they must be taking the piste...

4. Iconic Aare-Böötle subject to a fee

Rubber boating down Swiss rivers is a timeless summer classic, but the practice may become a bit pricy in the future. According to the Berner Zeitung, boating traffic jams have forced towns in Canton Bern to impose a five-franc fee on any craft that takes to the Aare.

The municipalities of Thun, Steffisburg and Uttigen will introduce turnstiles at entrances to the river. Though this plan is a joke, it is inspired by the very real turnstiles on a pier in Iseltwald. Thanks to its viral fame caused by the K-Drama Crash Landing on You, anyone who wants to visit the pier today will have to pay five francs. 

5. It's no problem calling these officers pigs

In a sign that the Swiss police don’t take themselves too seriously, officers in Thurgau confirmed that they would be replacing their sniffer dogs with police pigs. Thurgau police chief Miriam Oskar said the pigs, called Oskar and Frieda, are quick to get their snout into crime scenes and have been specially trained to sniff out different drugs.

Other units have also been having fun this April 1, with Uster confirming a new rewards scheme for drivers. Thanks to the new card system, anyone who is caught speeding nine times in the city gets their 10th fine on the house!

6. Find your paradise by the dashboard light

Want to meet your amore and bond over your shared love of motorways and disdain for roadworks? Do you want to spend evenings whispering sweet nothings about speed limits and road traffic rules? Thanks to the new Green Date app from Touring Club Switzerland, you can now match with your true love based on your favourite transport methods.

7. ZVV adds coffee dispenser to ticket machine

If you are running late for work and don’t have time to get your revivifying cup of coffee, ZVV is here to help with a new coffee dispenser it has added to its ticket machines. “Simply buy a ticket, hold the cup under it, and off you go!" the public transport provider wrote.

8. Trump heading to Moron to open new tower

He may be spending most of his time sending the global order into a tailspin, but deep down US President Donald Trump is a property magnate at heart. Now, according to Quotidien Jurassien, the next Trump Tower will be built on the mountain of Moron in the Bernese Jura. 

Tesla chargers will line the street leading up to the tower, which will be opened by US Vice President JD Vance. It’s all part of a new campaign to “Make Jura Great Again,” though there is no talk of the canton becoming the 51st state... yet.

9. Beer to your door in St. Gallen

Finally, if we already have pipes connecting water and gas to our homes, why not Swiss beer? That’s exactly the plan of the Schützengarten Brewery in St. Gallen, which will be constructing a network of pipes around the city and into every home. Four beer varieties will be made available to any homeowner who wants to hook themselves up to the system. Zum wohl!

Thumb image credit: Dragan Jovanovic / Shutterstock.com